Nintendo is a company that is not afraid to step out of the box and do something different from its competitors, not only is this true with their hardware design it is also true for their online identity.
Last year when Nintendo announced they would largely scale back their presentation at E3, the biggest gaming conference of the year, in favor of online "mini presentations" people were shocked. Some people, including myself, thought this was a terrible move, but like I said earlier Nintendo isn't afraid to do things differently. Nintendo has begun outputting self-produced informational videos through a service called "Nintendo Direct" and to be honest it is BRILLIANT. Every couple months they release an online video via live streaming discussing their upcoming games and products. This allows them to be in charge of what the consumers first see of their products, rather than relying solely on other sources to cover the news for them. This allows Nintendo to get more control of making a good first impression on the consumer with their products. The only thing I would like to see them do better is to involve their other social media sites more by including hashtags during the presentation to help build excitement and unite the fans.
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